What is SEO For Contractors?

SEO for contractors is the process of improving your website and getting it to rank higher on search engines. It’s all about using different tactics and strategies to increase your website’s organic searches, get more people to visit your site, and get more leads for your contracting services.

How To Plan Digital Marketing for Contractors?

While planning any of your projects, you form different strategies every time. The same goes for digital marketing for contractors. While contractor marketing is not easy, as a beginner, here are some strategies to help you start your journey for a successful online presence.

1. Begin With Local SEO for Contractors

If you’re a contractor company, local SEO can be beneficial for you. It can help you get more organic traffic to your website and more calls to your business. It can also help you build a good reputation by responding to reviews and other positive things people say about you. Unlike other niche businesses, local SEO for construction companies tends to focus more on referral websites such as Angie’s List, Houzz, the Better Business Bureau, and Yelp. Here are some of the most common local SEO strategies for construction companies:

2. Make Local Citations

Local citations are any online references to your business. Citations indicate to Google that you are authentic & reliable. These citations typically contain your business’s name, address, and telephone number, commonly called a NAP (Name, Address, Phone). Local citations may also include other information, such as a zip code, a state, and a website. There are two types of citations: structured & unstructured.

3. Claim & Optimize Your Google Business Profile

An optimized Google Business Profile is an important ranking factor when it comes to determining the authority & relevancy of your business listing online. Your business listing must be at the top of the local search results whenever someone near your local business searches for a contracting company. Google says that if your business is well-known in the real world, people will be more likely to find you on the Internet. For this, you must claim & optimize your Google Business Profile and ensure that all your business information is up-to-date & accurate. To rank higher in the “contractors near me” searches, provide your current customers leave reviews, respond to them, and get more phone calls and website traffic than your competitors. This will also help your local SEO for contractors’ campaign.

4. Contractor SEO Keyword Research

Keywords are terms and phrases that a user enters into the search bar of Google. When your audience is looking for a contractor or a contractor-related service, they’re looking for specific keywords like “residential remodeling,” “home services,” “roofing contractor,” “general contractors,” and so on. If you want quality leads from contractors’ SEO campaigns, it is essential to conduct thorough keyword research while keeping in mind the intent relevant to your business. But be wary not to trick Google by unnecessarily stuffing keywords; this could result in a penalty by crawlers. Use keywords in a natural, meaningful, and helpful way.

5. Create Useful Content

SEO for contractors needs useful, relevant & performing content. Google is increasingly focusing on high-quality websites; having relevant and useful content on your website is essential for achieving a high ranking on SERPs. Provide comprehensive guidance on business-related topics, such as home remodeling or local contracting. Ensure that your website content is perfectly optimized for your targeted keywords. Make your content organized, easily read, and visually appealing using formatting features like subheadings, bullet points, and bolded text.

6. Technical SEO Optimization

You must have a solid foundation to promote and market your business online. Your website should be fast, secure, and easy to use. On-page SEO focuses on the elements within each page and posts on your website relevant to search engine rankings. These elements include a well-structured website, which will help search engines understand and access your content more easily. This is a crucial factor in SEO for contractor success. This will help search engines rank your website higher in search results and build trust with potential clients.

7. Contractor Off-Page SEO Techniques

Search engines consider keywords on a website and the website’s overall online reputation. Off-page links and mentions from other websites significantly impact a website’s authority and ranking. This is why SEO for contractors takes more effort than optimizing your website. The more often your business is seen on the web, the more attention it gets, and the more likely it is to appear higher in search engine results. Identify where your target audience is, and start creating helpful content for more engagement, whether it is for Instagram, Facebook, or Twitter. With social media, the target audience can be directly part of your contractor’s SEO strategy, such as your content marketing, influencer marketing, or video marketing campaigns.

Hire The Best Contractor Marketing Agency for Your Business Growth!

As more people are turning to search engines for finding contractors, contractor SEO should be a significant part of your digital marketing strategy for contractors to get higher rankings, clicks, and leads. DBM’s tailored digital marketing for contractors focuses on improving your SEO to positively impact your business growth. SEO for contractors is a customized strategy based on your business size, target audience behavior, and competition. Write to us at info@cognetra.com to get in touch with our SEO consultant & start getting more leads, sales & revenue for your business.